Conatural was established to set a new benchmark in the Pakistani beauty business. It is the brainchild of two sisters, Myra Qureshi and Rema Taseer. Myra and Rema set out to inspire, empower, educate, and offer helpful beauty solutions after observing how oblivious Pakistanis were to the dangers of hazardous chemicals in cosmetics.
Myra and Rema wanted to make beauty products that were both effective and safe since they understood the value of healthy components. They decided to alter the paradigm of the cosmetics industry by developing only 100 percent organic and natural hair and skin care products free of toxic substances like parabens, triclosan, synthetic musks, PPD, silicones, and sulfates.